The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data and drive increased sales. Attendees will gain insights into the evolving landscape and discover new strategies to enhance their brand’s competitiveness in our digital world.

The Global Connected Packaging Summit 2024 will feature discussions and presentations from Ivan Gonzalez, CEO at online recycling platform Recycl3r, Thomas Vollmuth, head of brand owner management at developer of print technologies Koenig and Bauer, Gavin Ger, CEO and founder at Australian technology company Laava, and Mohamed Bassyouny, business development manager at packaging solutions supplier SIG.

Other speakers include Steve Wardle, senior manager for design operations and process at sustainable food company Kellanova, Rachel Sheldon, sustainability and innovation manager UK & IRE at sustainable plastic packaging specialist Greiner Packaging, Gregor Murray, from brand advisors Digital Commerce Global, Alice Rackley, CEO at QR code company Polytag and Katie Livesley, managing partner for digital display at customer growth agency Dentsu UK.

The speakers will share insights and expertise on key topics including QR codes, NFC, RFID, AR, AI, sustainability, reuse, innovative packaging approaches and how to effectively implement connected packaging. With more speakers to be announced in the next few weeks, attendees will also have the opportunity to network with a diverse range of industry professionals.

Last year’s event saw over 400 attendees including brands such as SIG, Kelloggs, Amazon, Tetra Pak, Danone and The PackHub. Attendees this year include Tetra Pak, Nestle, SIG, Laava, Recycl3r, Amazon and Greiner Packaging among others.

According to research from creative technology studio and conference organiser Appetite Creative in its third annual connected packaging survey released earlier this year there has been sustained interest in connected packaging over the last 12 months, with 82% of those surveyed stating they have used connected packaging, slightly more than the 81% that said so in the survey released in 2023, and considerably more than the 54% that stated this in 2022.

The conference will be presented by Jenny Stanley, managing director at Appetite Creative, who will seek to help attendees explore the value connected packaging can deliver across meaningful, unique and personalised customer engagement.

Ms Stanley commented, ‘We’re pleased to once again host the Global Connected Packaging Summit, and to welcome a wide range of experts to share their invaluable perspectives on the future of connected packaging and its impact on consumer engagement and brand experiences.

‘Our recent research shows the perceived value of data collection through connected packaging rising, especially in the context of the imminent demise of third-party cookie data. I’m looking forward to uncovering new ways brands can tap into this evolving technology.’

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Originally limited to messages of 29 seconds, this technology has now been developed to offer videos of up to three minutes, plenty to share festive wishes and news or to promote a business or service. Users buy a code on the WTTB website and then can upload a video via the Cami site to create their content, which can then be used in a variety of ways, including for businesses to promote upcoming events, discounts or sales.

In additional to seasonal greetings, WTTB says CamiCode has numerous potential applications, such as on a business card where scanning the QR code can deliver a personalised message, or for celebrations or weddings. The code can be incorporated into a range of printed materials, including flyers, leaflets, posters, banners and even on apparel such as T shirts and hoodies.

Gary Peeling, CEO of WTTB, believes that the extended messaging will be well received. ‘Unique video content is a fantastic way for people to engage either with loved ones or with potential or existing customers,” he said. ‘Now being able to record messages of up to three minutes gives everyone a real opportunity to spread goodwill or to use as a sound business marketing device.’

CamiCodes are for sale at WTTB at £8 for the three-minute version, with the 29 second version currently available at a special offer price of £4.

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