What’s now called embellishment or special effects used to be a group of purely post-press operations. These included lamination, spot or flood varnishing and foiling (hot or cold). Other eye-catching things have always had to be done in or on the press – if you wanted metallic colours you had to use a special ink or print on a metallised substrate; the same applied for fluorescent or other special colours.

Digital print has blurred those boundaries, bringing a number of ways of achieving the same or ‘close enough’ effects, combined with the flexibility and minimal set-up requirements characteristic of digital print. These also split into in-press effects and subsequently-applied effects.

Before looking at these in detail, it’s also worth noting that a sustainability argument is emerging for digital embellishment as an alternative to more conventional processes. This comes from Scodix, which makes stand-alone ‘embellishment presses’ (distributed in the UK by Friedheim) that can apply a wide range of decorative effects to printed sheets, with full digital flexibility in each.

Scodix carried out a lifecycle assessment of its digital foiling options which found that compared to conventional hot stamp foiling, its version reduces CO2e (CO2 equivalent) by 85%, fossil fuel usage by nearly 85%, and water consumption by 80% per B1 sheet. The study, carried out by EcamRicert, and Mérieux NutriSciences Companies, compared the enhancement of a single B1 sheet through to 100,000 B1 sheets using Scodix foil (175g) versus traditional foiling methods.

That’s only one of the options that Scodix offers and there’s no indication given that any of the other supported techniques offer comparable advantages. However, like any other form of digital printing, it seems likely that overall wastage of materials and energy is likely to be lower simply through the ability to only print or finish the number required.

The main argument in favour of these types of effects though is that they add impact to printed products and therefore margin to your work. Some you can only do if you bought the right press, though they could also be a factor in choosing a new one. There’s an increasing number of toner presses that offer additional colours which may include clear ‘varnish’, white, fluorescent and metallic colours, though usually only one or sometimes two at a time.

Plus-one – or more

Machines that offer a fifth colour include Xerox’s iGen line and Ricoh’s Pro C7200, also sold by Heidelberg as the Versafire EV (and about to be replaced by the Pro C7500, though we’ve not seen any specification for this yet). Kodak’s Nexpress and Nexfinity models could do this too, with options over where in the laydown sequence the fifth colour went, though both are now discontinued. Moving up to six colours brings in the popular Xerox Iridesse, and the more recent Fujifilm Revoria, while most HP Indigos can handle up to seven colours, though of course click charges go up in proportion with all extra colour presses. Xerox also offers a conversion kit for two-pass printing on its entry-level PrimeLink C9065/C9070, which potentially allows the use of up to eight colours, albeit with a complete change of toner cartridges between passes.

The exact choice of extra colours varies by manufacturer, but in addition to white – for use on coloured or transparent substrates – and clear – used to create flood or spot varnish effects – fluorescent or ‘neon’ colours are offered, particularly pink and sometimes yellow. These can replace or be mixed with their standard CMYK equivalents to expand the colour gamut for more eye-catching effects. A few offer metallic toners too, which again can be printed solid or mixed to provide novel colours and finishes.

After the event

Post-press options are more about foiling, spot varnish and various creative lamination processes, often in combination. A good entry-level choice here is foil-over-toner, a two-pass method that uses ‘real’ foil in a laminator like Vivid’s Matrix models or those from Caslon, Foliant (sold via IFS), Komfi (from Friedheim) or Autobond. Similar options also come from GMP and Intec, now part of the Plockmatic group.

An entry-level option for foil-over-toner is Vivid’s Matrix, seen here at a trade show

In these, the initial colour print is first laminated with a clear film, then printed again with the foil pattern in black toner on top of the film, before a second pass through the laminator transfers the foil to the partially melted black toner. It’s a more labour-intensive process but it works with a very wide range of foil types and doesn’t require special consumables.

Then there are the fully ‘digital’ embellishment devices that offer spot UV and/or foiling in a single operation. This category includes devices like Duplo’s B2 DuSense 8000, which is offered in various configurations providing spot UV, digital foiling or both, including a pre-treatment option for expanding the types of print that can be handled. It’s also possible to build up textured ‘3D’ effects with multiple passes, which the smaller B3 DuSense 810 also supports. An alternative is the B3+ Konica Minolta AccurioShine 3600, which uses technology from MGI, in which Konica Minolta holds a significant stake. It too can produce ‘dimensional’ effects.

At the top end of the digital embellishment market are the ranges from Konica Minolta/MGI and Scodix. These are dedicated industrial production devices that offer UV varnish and foiling, with Scodix offering a particularly wide range of foils and finished effects, while MGI’s line goes up to B1 sheet size in the form of the print-and-embellish AlphaJet that was formally launched in October 2022. Kurz is another player at the industrial end of the scale, having bought Steinemann, whose inkjet varnish and foiling systems it was already marketing as Digital Metal. These include the sheet-fed B2 DM-Smartliner for 2D flat varnishing and foiling and the DM-Maxliner for raised and textured effects.

Whether you’re just ready to dip a toe into digital embellishment and cautious with the investment, or know that you’ve got a ready market for it but need to be sure it’s good enough and fast enough to meet your customers’ needs, there should be something to suit and help your work shine.

Preparing files for embellishment

All digital embellishment processes require ‘artwork’ to control where the effects are applied. Usually this means creating additional layers in the originating applications and/or print PDFs, though some vendors offer DFE-based tools to create embellishment guides or colour substitutions from standard PDFs on-the-fly.

Andrew Bailes-Collins of Ultimate Technographics, which makes imposition, nesting and ganging software, has written a handy guide to preparing generic PDFs that should process correctly through most embellishment vendors’ DFEs and thus avoid some of the common pitfalls that require manual reworking in the prepress studio.

Called PDF Creation for Digital Embellishment, it covers the use of spot colours, layers, knock-out and overprint and choice of correct versions of PDF for hand-off. It’s available free from Ultimate Technographics’ website.

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This has seen a Scodix Ultra 6000 SHD press installed at its facility in Dublin. It is located alongside a Landa S10 nanographic printing press and Highcon Beam 2 digital cutting and creasing system.

McGowans serves the European market with a full range of digital large format and small format products. With over 26 machines, the company offers a large range of printed products to its clients. This latest investment is set to deliver ‘high-quality B1 format products’, with improved production efficiency, economic and sustainable benefits also claimed.

McGowans’ growing print volumes have encouraged an expansion of its B1 digital workflow.

According to Mal McGowan, CEO of McGowans, key to the company’s decision to invest in another Scodix press were the data-driven sustainability benefits and economic advantages. He commented, ‘As soon as we saw the Scodix Ultra 6000 SHD press in action, it became a must-have and we knew the added value it would bring to our business. Our customers are used to the ‘wow factor’ they can get from Scodix product decoration, and now with our Ultra 6000, we can offer them even more choices for designs with fine detailing. The quality and versatility of what we can do on the Scodix opens more unique possibilities for our company, while supporting in cutting our production costs and raise our sustainability benchmarks.’

Franz Repp, president of Scodix EMEA, said, ‘McGowans is a first-class provider that insists on nothing less than the finest print products for its customers while finding solutions to increase production efficiency and economics in their production line. We are thrilled they have chosen to add another Scodix press to enhance its proficient workflow.’

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Printed Easy offers a broad selection of general commercial products, including bound documents and brochures and roll labels. When Jon Lancaster took over Falkland Press as it then was in 2005, he pushed the family-owned business to expand into online printing whilst driving a raft of production efficiencies through its in-house software development, and rebranded the business in 2018.

According to Mr Lancaster, the company started to pay attention to the Scodix Ultra 6000 Press when the team saw the format and quality, ‘The B1 format and new polymers allow low cost-per-sheet which competes with conventional UV on a flat finish, whilst SHD brings us breakthrough quality in terms of sharpness and detai,. he commented.’

Printed Easy intends to use the Scodix Ultra 6000 to add both raised and flat UV and foil to every general commercial product, both bound and unbound, in its range, with many options currently being designed. The integration of the Ultra 6000 into Printed Easy’s automated production is the next step to continue the mantra of ‘bringing offline print to the web-to-print market.’ The software automation and the automatic registration system that Scodix offers was a significant attraction this.

‘We’re excited that with the Scodix Ultra 6000, Printed Easy will fulfil even more of its customers’ expectations with a large range of embellishment options, along with dynamic pricing across all its products, run lengths and custom sizes. I feel everything is set to meet their high demands for production economics,’ commented Franz Repp, president of EMEA for Scodix.

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Over the years, Hunkeler’s eponymous Innovationdays event has become an important platform for the continuous feed digital printing industry to coalesce around, attracting all the major press manufacturers as well as a variety of software developers, and providing a highly focused gathering for this part of the digital printing industry.

Almost 100 partners will also present their latest products in all areas of digital printing and processing in Halls 1 and 2 at the Messe Luzern. These partners include all the major manufacturers of printing and finishing systems, software developers and providers of finishing materials and consumables. As in previous years, many of the exhibitors will use the event to offer a European or global premiere of their latest innovations. A selection of these is listed below.

Exhibitor highlights

Mailroom automation for transactional print and direct mail will be the focus of the Bowe Systec stand, with a particular focus on the Fusion Speed inserting system, which will have its first ever live demonstration in Lucerne. The inserter can process up to 30,000 envelopes per hour and will be demonstrated in conjunction with Bowe’s Boxit system for automatic filling of postal trays. The company will also explain how upstream and downstream stages can be streamlined as part of an end-to-end automation concept.

Canon is playing its cards close to its chest but has promised two product news announcements at the event which ‘build on Canon’s expertise in inkjet’. Topics to be discussed also include the company’s strategy and how technology and business innovation can be harnessed together help ‘future-proof’ PSPs’ operations; the focus will be on publishing, promotion and business communications.

Another premiere at Innovationdays will be on HP’s stand, where the recently-launched PageWide Advantage 2200 digital web press will make it first European appearance. During the four days of the event, HP will be printing different applications such as postcards, leaflets, catalogues and books on a variety of substrates on the 150m/min press. In addition, the US company will showcase automation and services solutions.

Hybrid Software Group will feature its technologies for industrial print manufacturing processes which use inkjet and other printing techniques, showcasing all its brands covering the full stack of core technologies needed for inkjet. These include colour management, high-speed Digital Front Ends and Rips, pre-press software for labels and packaging and printhead drive electronics. All the group brands will be represented: ColorLogic; Global Graphics Software; Hybrid Software; iC3D; Meteor Inkjet and Xitron.

Converting and high quality embellishment will be the theme of the Kama stand, which will feature the Servo generation of the ProCut 76 Foil. The machine suits a range of applications from die-cutting, creasing and perforating to embellishment with hot foil, hologram and relief for commercial jobs and folding cartons. It will be shown with the AutoRegister AR3, which uses two cameras to bring each sheet into position at full speed.

Kern will present the new Kern 3200 Flash, a modular multi-format inserting system designed for flexible and complex inserting jobs in the medium- to high-output range. Different configuration options make it suitable for use in transactional and direct mail. A newly-developed inserting module is said to be the only system in this performance class that can be equipped with more than one envelope magazine, allowing the system to process different envelopes job by job, without the operator having to make a physical change. The 3200 Flash can be combined with a choice of modules, including roll and single sheet feeding. It is also possible to integrate up to 16 inserting stations.

Kodak’s Prosper Ultra 520 will get its first European showing

Another European first will be the Prosper Ultra 520 web press from Kodak. To be shown with a Hunkeler unwinder and rewinder, along with the Hunkeler WI8 web inspection system, the press will print live three versions of a ‘magalog’ (blend of magazine and catalogue) with different editorial and marketing content. The application will demonstrate the Ultra 520’s ability to print heavy ink coverage on standard offset paper at 150m/min. Other finished samples from the Ultra 520 and from the Prosper 7000 Turbo press, which runs at up to 410m/min, will also be presented, along with Kodak’s Prinergy On Demand workflow software.

Kyocera will feature its TaskAlfa Pro 15000C sheet-fed inkjet press, with a focus on its sustainability credentials, productivity, output quality and media flexibility. One-to-one demonstrations are being offered. More information may also be available about the graphic-arts focused version that is understood to be in development.

Another world first in Lucerne is the arrival of the Prinova Digital Saddle stitcher from Müller Martini. The highly automated 9000 cycles per hour unit supports both digital and hybrid print production and brings Müller’s Smart Factory concept to magazines, brochures and catalogues. Developments to the Vareo Pro perfect binding line will also be shown, including a mixed mode that allows softcover books and hardcover book blocks to be produced in the same run, complemented by a new de-stacker and sorting for subsequent InfiniTrim cutting. A variety of live jobs, including all-digital and hybrid printed products, will be featured, along with the supporting Connex workflow.

Workflow developer OneVision will explain how its software allows for ‘a complete integration of company processes’ by being configured to suit existing systems. The modular middleware can automate the production process from file input through printing and embellishment and finishing, while connecting to existing print and finishing hardware and software such as MIS or ERP.

Ricoh will be making the first public showing of its Pro VC70000e inkjet press that includes a number of hardware and software features and updates which collectively increase ease of use through automation, while providing greater media and applications flexibility via pre-coating. This will be complemented by the introduction of TotalFlow Producer, which the company describes as a ‘vendor agnostic automated job onboarding solution’. The new workflow software designed to automate job intake and consolidation from multiple sources, to run automatic pre-flighting and to support personalised job upload and status portals for print clients.

Riso will feature its newest additions to the SRA3 Valezus sheet-fed inkjet line, which are targeted at production print job demands that are difficult to handle efficiently on continuous-feed presses. The twin-engined Valezus T2200 is capable of duplex printing at 330ppm. The single-engine Valezus T1200 is aimed at both short and long-run full-colour transactional printing at 165ppm. Both are equipped with feeder/stacker units for a maximum capacity of 8000 sheets on the T2200, and half that on the T2100. Both models support uncoated papers only, from 46 to 210gsm.

The Smart High Definition technology from Scodix will appear in the premiere of the Ultra 6000 embellishment press

Also making a first European appearance will be the Ultra 6000 digital embellishment press from Scodix with SHD (smart high definition) capability. It will be used to demonstrate embellishment of B1 and B2 sheets for a variety of book covers, from paperbacks to high-end jackets and Scodix says it embodies the economics and productivity to replace analogue embellishment technology whilst offering publishers greater flexibility. Examples of the SHD technology will also be shown.

Staff from Solimar Systems will demonstrate how its workflow-enhancing post-composition solutions support production printing on both cut-sheet and continuous feed devices, finishing, mailing, e-delivery and document archiving. The company is partnering with HP to show how direct mailers can save significant sums and with Screen to demonstrate dashboard tracking of incoming work and device-level ink and media consumption reporting via Screen’s Equios workflow.

W+D will use the event to launch its new BB820+, a new flagship inserter which the company says allows for the widest range of direct mail sizes, from C6 envelopes up to B4 flat packages up to 15mm thick, and which can insert at up to 20,000 piece per hour, 25% faster than the model it replaces. The new machine comes with a new rotary feeder for consistent feeding at the higher speeds and an additional servo axis for flexible and size-dependent motion control of collating track, envelope gripper transport andinsert finger.

Short-run book printing using the Sirius dry toner technology will form a major part of the Xeikon exhibit, centred on the roll-fed duplex Xeikon SX30000 press, which is also getting its first public European showing. Three high-end applications will be shown – a coffee-table travel book, a full colour tourist guide and a highly illustrated book on architecture. The SX30000 roll-fed press will be running in line with a Hunkeler Gen8 roll-to-stack solution, producing book blocks which to be bound on an offline Muller Martini Vareo Pro with InfiniTrim.

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The term ‘embellishment’ can encompass inline printed effects such as metallic, pearlescent or fluorescent inks, or post-press processes such as raised and textured effects – sometimes called ‘tactile’ or ‘haptic’ – plus a wide variety of foiled effects that can range from mirror-bright metallics through diffraction and holographic effects, or just special colours.

A lot of the recent action has been over the Atlantic, but much of it is relevant to the UK and Europe. September saw the existing US based Foil & Specialty Effects Association (FSEA) announce the formation of the more focused Digital Embellishment Alliance (DEA), which it describes as a community to create educational and communication opportunities in the growing digital print embellishment segment.

This followed a three-day event in June in Minneapolis called Amplify Print, organised by the FSEA and APTech, which highlighted digital embellishment.

‘In the world of digital print embellishments, we see a market that is on the cusp of going mainstream but still suffers from an awareness issue at the brand and designer level,’ explained Gene Petrie, chair of the FSEA board of directors. ‘A key aim of the DEA is to help users and manufacturers educate their customers and increase understanding of how these digital embellishment technologies can help brands increase their print ROI.’ This year’s LabelExpo in Chicago, the first one to be held since the 2019 show in Brussels, featured a Digital Embellishment Trail for the first time, where stands featuring these effects were flagged up.

While the market for label embellishment is different to commercial printing and packaging, it’s also an indicator of which way the wind is blowing. It’s also worth mentioning Actega’s unique EcoLeaf filmless foiling technology, so far only for narrow web label presses, which applies metallic nanoflakes to a special inkjetted fluid to give a mirror-smooth metallic finish with no waste.

Inline on presses

Digital presses increasingly offer fifth and even sixth units that can take a variety of special toners, some to extend the colour gamut and some to add embellishments such as metallics, spot gloss or other effects. Kodak was the first to really make a go of this in 2008 with the fifth unit on its second-generation Nexpresses, which not only offered a wide range of special colours but could build up a raised ‘dimensional’ embossed effect with clear toner.

An example of the effects achievable with the combination
of digital spot UV and foiling on Duplo’s DuSense 8000

This has been continued with the latest Nexfinity models, whose fifth unit can produce 13 effects, including gold, silver, dimensional or gloss clear, and an opaque white. Xerox has also offered extra colours for years, most notably with its Iridesse model, which as the name suggests majors on its special effects abilities. Iridesse is still the only dry toner press to offer six colour stations, though HP Indigo liquid toner presses can have up to seven. Iridesse can run special toners in the first and sixth, or fifth and sixth positions – you might choose white in the first position as an undercoat on clear, dark or metallised substrates. Special toners can be white, clear (high or low gloss), fluorescent pink, gold or silver. The past few years have seen Xerox introduce add-on embellishment options as ‘Adaptive CMYK+’ kits for the mid-production Versants and the entry-level PrimeLink C9065/C9070.

These allow users to swap out the CMYK cartridges for a second embellishment pass. There’s a choice of ‘Vivid’ (silver, gold, white and clear, or fluorescent (cyan, magenta yellow, plus normal black). These can be fitted aftermarket if needed. Switching between toner sets takes 10 minutes or so, but Xerox Europe’s head of marketing Kevin O’Donnell says that it allows smaller printers to broaden their offerings and keep embellishment work inhouse. The high end iGen 6 has a fifth unit too, which gained a new fluorescent yellow toner option last year, alongside white, clear and some Pantone specials. Ricoh’s Pro C7200sx series toner presses have an inline fifth unit that can run white, clear, neon yellow, neon pink and ‘invisible’ security red.

White can run as the first colour if needed as an undercoat. HP Indigo digital presses are still unique in the way they can run up to seven colours with easy swapping. ‘Special’ inks include two white types, gloss and matt clear, silver, fluorescents (green, orange and pink), plus gamut[1]extending and tone-smoothing colours. Xeikon is developing a range of embellishment modules for its web toner presses that it calls Fusion; at LabelExpo it demonstrated an opaque white and silver printing on clear film. Foiling with laminators The post-press ‘sleeking’ market of foil embellishment via lightly modified thermal laminators makes a very attractive entry level for jobs where metal dies aren’t cost-effective. Several laminator suppliers promote this in the UK.

The results may not be as sharp as metal dies or the expensive inkjet foilers, but the entry costs are very low indeed, especially as the machines still work for conventional lamination, as with D&K’s range which foils up to B2. The Korean manufacturer GMP pioneered laminators with foiling facilities and sells three via GMP UK, a part of Gardiner Graphics. Intec Printing Systems – recently bought by Plockmatic and now sold alongside Morgana in the UK – bases its pair of ColorFlare foil laminators on GMP hardware: the CF350 costs £1999 and the CF1200 starts from £7999.

It also sells compatible foils, which were recently extended with a fashionable rose gold colour, plus copper and a useful opaque white. Vivid Lamination also offers a special Matrix Metallic version of its popular 420mm wide sheet-fed thermal laminator, for spot foils and gloss effects. This features modified rollers and a foil feeder. Other suppliers of laminator with foiling options include Autobond, Foliant (sold by IFS, using the retrofittable Multi-functional Imprinting Unit) and Komfi (sold by Friedheim). It was Caslon who pioneered the foil-onto-toner market in the 1980s, using dedicated heater-applicators rather than laminators. The company currently sells US-built FoilTech. machines, starting about £2000 for a 340mm wide manual feed model, up to a bit over £4000 for an auto-feed twin ribbon machine. A much more expensive but faster option is Kurz’s dedicated 4000sph B1 digital DM-Luxliner, which foils directly onto dry toner or HP Indigo prints.

Inkjets for ultimate effects

Inkjet-based embellishers have tended to get all the publicity ever since MGI announced JetVarnish, a digital spot UV varnisher, at drupa 2008 (though so did Komfi, but with less fanfare). At Ipex 2010 Scodix showed the first ‘high-build’ inkjet UV varnisher, with a raised and textured effect.

MGI soon followed with a high-build model called JetVarnish 3D. A few years later both worked out how to apply foil over the raised clear polymer. Scodix still offers more effects though, including faceted gems and Cast & Cure for high-end packaging. Scodix has gone through several generations and today has standardised on the Ultra 1000 series, with six models ranging in price from about £400,000 to £1.1 million. Most of them are B2 format, but with different front end configurations for commercial print, web-to-print and carton packaging.

Kurz offers high-end digital foiling options
supporting sheet sizes up to B1

There are two configurations for most applications. The base model uses a single polymer type, which VP global sales and marketing manager Mark Nixon says is suitable for ‘75% of all possible jobs.’ The other type has four polymer feeds, with different characteristics formulated between them to adhere to pretty well any substrate. The top model is the Ultra 6000, the only current B1 format offering, with a top speed of 1000sph. There was briefly a 4000sph B1 model, the E106, but the £2 million-plus price was too much for the market to bear. Mr Nixon says that users are happy with 1000 sph, as it compares favourably with high end analogue foiling systems that use metal dies and which can take hours to make ready. MGI today is in effect a subsidiary of Konica Minolta which as of October 202 held a 42.3% stake. KM sells the range worldwide, though not exclusively. Three models are B2 format, offering up to 4200sph, one is roll-to-roll on a 420mm web, and there is a long-A3 format model that was originally called JetVarnish 3D One, which was exclusive to KM even before it increased its shareholding in MGI.

This summer the MGI-badged One has been replaced by the Konica Minolta-branded AccurioShine 3600, which is apparently the same thing with a different colour scheme, though there may be technical differences we haven’t found out yet. MGI’s enormous B1 AlphaJet, which is now available after years of development and previews, can print full p The Konica Minolta-branded AccurioShine 3600 replaces the MGI JetVarnish 3D One colour and embellish with 3D polymer and foil inline at 1800sph. So far there’s only one user, ISRA, in France, announced this year. An official launch is due in October and will be reported in Digital Printer. At LabelExpo 2019, a prototype digital cutting and creasing unit was demonstrated that may find its way onto the AlphaJet too. Germany’s foil manufacturer Kurz recently acquired the Swiss Steinemann company, whose inkjet varnish and foiling systems it was already marketing as Digital Metal. These include the sheetfed B2 DM-Smartliner for 2D flat varnishing and overfoiling and the DM-Maxliner for raised and textured effects. There are also narrow web label models. Duplo’s B3 DuSense 810 is probably the entry level for 3D varnish effects.

Duplo is very resistant to giving prices, but the launch price in 2017 was reportedly £139,000. That’s a lot less than any of the current MGI or Scodix machines, though Konica Minolta’s AccurioShine 3600 may be in the same price league. DuSense can be fitted with optional inline foiling using the Bagel MiniLam lamination/foil unit. There is now also a B2 model, the DuSense 8000, launched in May 2022, which is offered in various configurations providing the spot UV, digital foiling or both, including a pre-treatment option for expanding the types of print that can be handled.

How to sell it

With embellishment systems becoming relatively common, at least as options, the challenge is now how to get the message out to the customers – designers, brands, even high street shops, who won’t order effects that they don’t realise exist. Xerox is well aware of this, says Kevin O’Donnell, and is making a big push to support help its users develop their markets for the embellishment options on their presses. Its Genesis Initiative is a multi-level set of free offerings that aim to build the market for what it calls ‘beyond CMYK.’ This includes helping printers to market embellishment effectively, and also to understand how to price it. There are also courses for designers to learn about embellishment, and how to use it and explain it to their customers too. Mr O’Donnell says ‘The key is not just the technology. More important is market engagement, and design skills. Every printer should be looking at the ‘plus’, over and above the norm. That’s not just embellishment, but anything you can do to stand out from the crowd, even if it’s just giving a box of doughnuts to new customers! ‘Embellishment might be priced for profitable value-added business, or it might equally be priced as a loss-leader to get new business,’ he says.

‘Some 90 – 95% of your business might always be CMYK, but if the embellishment brings in new customers, you’ve got a good chance of retaining them for future CMYK work.’ Another separate initiative is what’s probably the first consultancy intended specifically at helping creatives and producers get the best out of digital embellishment. Taktiful in California has been set up by Kevin Abergel, who worked for many years for MGI. He was most recently sales director for North America, but that office closed when Konica Minolta took on sales and distribution.

He’s now established a network of consultants with practical experience of digital embellishment in North America, and is looking to expand his services into Europe and the UK soon. He’s not confining his work to MGI/Konica Minolta based systems, but across the whole range of processes and manufacturers. He says that digital embellishment systems aren’t being sold enough to customers, especially the built-in fifth units on digital presses. ‘People aren’t selling it correctly, they aren’t necessarily understanding how to pitch it or how to teach their clients how to design for it. A lot of the clients we work with at Taktiful have a fifth colour and say, ‘Yeah, I never use it. It’s just sitting there’, or ‘I’ve had this machine for two years. Maybe I’ve run 10 jobs on it’.

Overall, you ask them what percentage of jobs are they actually using it on. Typically they say less than four or five per cent. It’s a nice-to-have, but right now it’s not a need to-have because they’re not actually putting in a lot of the marketing effort needed to be able to take that off the ground. ‘But then we see some small mom and pop companies, little three, four-person shops, and embellishment is all they talk about. They go around, they talk to every restaurant, every little trophy shop or every little shoe store. They talk about how great the print could look. They say, ‘You could put in this fluorescent green on your next mailing, or let’s put in some dimensional on your menu so that you can actually feel the wood grain’. These are the people who get it and they’re the ones that are making it work for them.’

The post Embellishment advances appeared first on Digital Printer.

According to the company, the Scodix Foil and Sense applications were key drivers for the investment and offers the company a widening of automation possibilities and economic benefits as well as elevating the luxury look of its products. DPP is an automation focused digital printing company based in Houten, Netherlands. It specialises in a wide variety of commercial printing applications, all of which are customisable by online shops such as PeterPrint.

In the company group, products are sold directly via web shops amongst other big resellers and online printers.

Ferry Lammerts, founder of PeterPrint and owner of DPP, said, ‘In a market where selling standard A4 leaflets is only profitable when you have a huge volume, embellishment gives you the opportunity to add value to each sheet. With the proven technology of Scodix, in combination with our HP Indigo presses, we found a perfect match. The excellent automation possibilities and great number of possible paper types signify that Scodix is the right choice for us.

‘The future in print is not just growth in volume. Growth in volume will make you busier but not necessarily more profitable or happier. It’s creating remarkable printed products by combining new techniques that add value with a continuous focus on automation. Scodix makes it possible to add value to each sheet. If you look at the range of special possibilities, we offer like digital die cutting, white ink, foil and UV varnish you know you have something more to offer than your standard MC glossy leaflet.’

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SinaLite, a trade-only printer founded 23 years ago, claims that the productivity of the system and the consequent economies of scale are key drivers behind the decision. The press enhances sheets up to 1.04m (B1), with excellent corner-to-corner registration, according to the company’s president Mike Meshkati.

Mr Meshkati said, ‘Having dipped a toe into the world of enhancement, we were looking to step up to a professional, heavyweight solution to suit the size of our business. We’re one of the largest trade-only printers in North America with work coming in from over 20,000 customers, and with offices in the USA now as well as Canada, so we need productive, cost effective solutions such as the Scodix Ultra 6000.

Vice president of global sales, Mark Nixon, added, ‘On a sheet that size registration for enhancement can be difficult, but as Mike points out, Scodix is unsurpassed in its ability to register accurately and reliably on corner-to-corner business cards. We were very excited to win this order.’

SinaLite started as a small 111.4sqm outfit with a single-color offset press. Today the business is still family-run, but prints from a 9290sqm facility, with offices in Dublin, Ohio, and Toronto. With a web-2-print business model, SinaLite prints a huge variety of products from business cards, stationery, promotional products, corrugated boxes, labels, custom apparel, large format print, signage, and prototyping.

Mr Meshkati added, ‘The Scodix Ultra 6000 offers an incredible variety of enhancements, but most importantly it will allow us to swap from one enhancement to another very quickly, for instance from gold foil to silver. Switching jobs in minutes where previously we would need half an hour, or an hour is important. We know our customers want to be able to decorate our packaging products more and now we can offer that.

‘The Scodix enhancement press will also work seamlessly with our offset presses, taking sheets straight from printing into enhancement on pallets, dramatically reducing our handling, maximising economies of scale and making significant cost savings per sheet.’

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The new Ultra 6000 powered by SHD is directly targeted at the packaging sector and high-definition printers. Whilst the Ultra 6000 digital print enhancement press is existing technology adopted by the market, SHD is new algorithm-controlled digital printing that is claimed to achieve ‘high accuracy and quality precision’ of complicated detailing for foiling and spot embellishments. 

For example, Scodix Foil is enhanced by SHD with precision and accuracy to achieve fine delicate details in designs and in micro fonts, offering customers increased flexibility and greater choice as to how they create impact for their brand personas, as noted by Scodix.

Eli Grinberg, CEO and co-founder at Scodix, commented, ‘Scodix is now fully positioned and prepared for taking on all the verticals for print, including packaging. We offer a range of 10 different embellishing applications compatible with a wide range of paper stocks up to B1 format. SHD owners will have the production have the production economies, flexibility and quality to go beyond all existing processes.

‘With a growing awareness of our impact on the planet, Scodix production offers benefits for sustainability benchmarking and eliminates the need to make dyes which can be etched with use of acids, wasted in litres of water – all impacting our natural resources. We take our role in this industry very seriously, so it is essential that we offer our customers all the benefits of increased production while not forgetting about our commitment to the environment.’

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Insight have joined Monotech Systems as an official distributor of Scodix’s range of digital enhancement solutions in the country, with Scodix saying that together the two companies ‘form a strong distribution channel that reaches the full array of Indian printers.’

Insight, which was founded in 1992 in Mumbai, describes itself as India’s largest dealer for graphic arts equipment and now operates ten offices across the nation. CEO Ajay Aggarwal commented on the new partnership, ‘Scodix is a much sought-after technology in India, and we are honored to join the distribution channel. We pride ourselves on delivering equipment to our customers that will expand their success, and Scodix certainly fits this commitment between our customers and us.’

Ziki Kuly, Scodix’s Vice President for Asia, the Pacific and Japan, added, ‘We are proud to welcome Insight into the Scodix family. Insight’s passion for technology is one of the main forces behind this distribution agreement along with their reach into the Indian packaging and commercial markets.’

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Kampert-Nauta, which is part of the Royal Em. De Jong Group, the largest graphics group in the Netherlands, focuses on contemporary marketing and communications such as flyers, folders and business cards. The company says that the Scodix technology provides the smart, fast, and flexible production services that it depends on.

‘Our business has been growing steadily,’ explained managing director Richard Kampert, ‘and to maintain our in-house digital enhancement services, we decided to put an additional Scodix Ultra press on the production floor. Since installing our first Scodixpress, which runs continuously, our customers insist that we enhance more of their jobs. In addition, the attraction of embellished prints increased demand from their customers, which created value for the whole ecosystem – us, the brands, and the end-user.’

In addition to the Scodix duo, Kampert-Nauta’s production floor is home to HP Indigo presses, Canon VarioPrint iX3200 inkjets and eight Koenig & Bauer offset presses.

Eli Grinberg, CEO and founder of Scodix, added, ‘This printing company is amazing, and their growth rate is impressive. We are very excited to be part of Kampert-Nauta’s success story and look forward to further expansion in the coming years.’

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