Over the years, Sign & Digital UK has stood as the epitome of innovation and inspiration for the visual communications sector, and Premier was excited to be part of it, with a track record of past successful shows. Premier returned in 2024 with another eye catching, engaging exhibition stand. 

Premier introduced the ‘Display Royale’ and ‘Signage HQ,’ which hosted a variety of materials from their display graphics product range. The ‘Ice Bar’ for example, was adorned in Premier’s premium range of aluminium composite, eTEC ACM 3D, in the striking brushed silver finish. In addition, the backdrop for the iconic Aston Martin DB5 on Premier’s stand, was printed on Drytac Polar Blockout, an opaque printable block out film, suitable for solvent, latex and UV inks.  

The demonstration tables and windows were made of clear 5mm and opaque 5mm Plexiglas which allowed space for graphics to be applied and removed. The use of cast acrylic material helped to showcase the products’ high gloss finish, as well as favoured functionalities such as being lighter and stronger than glass. Premier’s overhead signage was produced using Foamalux Light, a foam board with a surface for direct mounting. It’s lightweight too which makes it easier to handle and hang than many other display materials.  

For visitors’ eyes only, casino tables had been produced especially for the merchant’s stand, using Ultraboard; the UK manufactured honeycomb board. Naturally, printed samples of eTEC ACM, E-Opaque board and Diplast, took the form of poker chips and playing cards. The stand also boasted a stylish lounge area, which provided a perfect backdrop for networking and socialising and of course, the promotional giveaways made a return. 

‘We don’t just attend Sign & Digital UK; we embrace a mission to redefine the norms of the sign and display market,’ said Brad Goldsmith, marketing manager at Premier. ‘Our presence at the show is not just about products; it’s about pushing the boundaries of creativity and innovation. We’re creating a spectacle that leaves an indelible mark on the industry.’ 

The three-day event started on a Sunday for the first time which ensured accessibility for businesses to come and witness the latest products without compromising valuable business time. Another first for show was that it was co-hosted with the Printwear and Promotion show in the neighbouring hall, which allowed the free flow of visitors to experience both exhibitions with the same ticket. 

The merging of the two exhibitions provided Premier with the perfect platform to showcase some of the bespoke bags and packaging solutions from sister company WBC (Wine Box Company). A dedicated zone was created on the stand to display a collection of printed, fabric bags, whilst hampers, wine boxes and void fill were displayed in the Ice Bar.   

Mr Goldsmith further emphasises Premier’s commitment to supporting the UK industry, stating, ‘Attending events like Sign & Digital UK is our way of giving back to our customers. We believe in the power of collaboration and innovation to drive the industry forward. Our team of experts are always on hand to answer queries and provide tailored advice to address the unique needs of businesses.’ 

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The Wales Millennium Centre, situated in the Cardiff Bay area of the Welsh capital, is the premier venue in South Wales for concerts, opera, ballet, contemporary dance, theatre, comedy and musical performances.

Christian Williams, group operations director at Semaphore Display, a signage supplier in the city, wanted to show the company’s appreciation for the NHS and came up with the idea of installing the graphics at the site.

‘We discussed this with our long standing client, and decided to progress the project supporting our client with the design, production & installation of the graphics free of charge,’ Mr Williams commented. ‘I contacted Brad from the Premier Display Graphics team, who we have worked with for a number of years, for support with the cost of the material and he supplied them free of charge.’

Mr Williams actually manufactured the job himself; he printed the graphics on a Roland TrueVis VG-640. To finish, he laminated with an exterior GU370 Ultra Gloss Laminate. 

‘This is a very difficult and unprecedented time for everyone and we wanted to show our gratitude to the people who are risking their lives to help others,’ Mr Williams concluded. ‘We are extremely proud to work with our long standing client, The Wales Millennium Centre. Donating a more personal, and special message to take pride of place at the entrance of their landmark building.’

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